Course Curriculum

    1. Lesson 1: Introduction to Email Marketing

    2. Lesson 1: Quiz

    3. Lesson 2: The Sender History Evaluation

    4. Lesson 2: Quiz

    5. Lesson 3: The Content Evaluation

    6. Lesson 3: Quiz

    7. Lesson 4: List Segmentation

    8. Lesson 4: Quiz

    9. Lesson 5: Tracking Results & Developing a Strategy

    10. Lesson 5: Quiz

About This Course

  • Free
  • 10 lessons
  • 1.5 hours of video content
  • Cannabiz Media Subscribers Only

Instructors

Susan Gunelius

Director of Email Marketing Strategy

- 30 years of marketing experience (7+ years in the cannabis industry) - 10+ years directing marketing programs in Corporate America (AT&T, HSBC, & more) - Owner of successful marketing communications agency with clients around the world, including household brands like Cox Communications, Intuit, Citigroup, and more - Author of 11 marketing books, including "Ultimate Guide to Email Marketing for Business" - MBA in Management & Strategy, B.S. in Marketing

Jessica Dallis

Manager of Customer Support

- 12 years in email marketing technology with a leading email marketing SaaS provider - 7 years of experience providing email technical support - 5 years of experience providing email customer support