Course Curriculum

    1. Lesson 1: Housekeeping

    1. Lesson 1: The Fundamentals

    1. Lesson 1: Writing Subject Lines

    2. Lesson 2: Writing Email Marketing Message Content

    3. Lesson 3: Creating Calls-to-Action

    4. Module 3: Quiz

    1. Lesson 1: Designing Your Message Layout

    2. Lesson 2: Designing Your Message Content

    3. Lesson 3: Link Do's and Don'ts

    4. Module 4: Quiz

    1. Content Specialist Certification Test

About This Course

  • Free
  • 11 lessons
  • 2 hours of video content

Instructors

Susan Gunelius

Director of Email Marketing Strategy

- 30 years of marketing experience (7+ years in the cannabis industry) - 10+ years directing marketing programs in Corporate America (AT&T, HSBC, & more) - Owner of successful marketing communications agency with clients around the world, including household brands like Cox Communications, Intuit, Citigroup, and more - Author of 11 marketing books, including "Ultimate Guide to Email Marketing for Business" - MBA in Management & Strategy, B.S. in Marketing

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