Course Curriculum

    1. Lesson 1: Housekeeping

    1. Lesson 1: The Fundamentals

    1. Lesson 1: Why You Only Want to Email the Right People

    2. Lesson 2: Who You Should Email

    3. Lesson 3: How to Find the Right People

    4. Lesson 4: Finding the Right People in the Cannabis Market Intelligence Platform (DEMO)

    5. Module 3: Quiz

    1. Lesson 1: Develop a Strategy to Move Leads Through the Marketing Funnel

    2. Lesson 2: Follow Copywriting Best Practices

    3. Lesson 3: Match Your Content to Your Audience

    4. Lesson 4: Creating Sequences of Messages

    5. Module 4: Quiz

    1. Audience Specialist Certification Test

About This Course

  • Free
  • 13 lessons
  • 3 hours of video content

Instructors

Susan Gunelius

Director of Email Marketing Strategy

- 30 years of marketing experience (7+ years in the cannabis industry) - 10+ years directing marketing programs in Corporate America (AT&T, HSBC, & more) - Owner of successful marketing communications agency with clients around the world, including household brands like Cox Communications, Intuit, Citigroup, and more - Author of 11 marketing books, including "Ultimate Guide to Email Marketing for Business" - MBA in Management & Strategy, B.S. in Marketing

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